Trinidadian producer Keshav Chandradath Singh and his business partner Sam Interface, the duo known as Jus Now, has signed with Warner Music.
The signing will see the group releasing a single pretty soon with a major dancehall act and, according to Keshav, will open the door for soca especially to go mainstream. Jus Now has been behind soca songs such as Bunji’s “Big Bad Soca”, “Truck on the Road” and “Tun Up”.
Keshav, known as LAZAbeam, dropped by The Lounge to tell us more about the new signing and chatted with us about soca music and his views on what the genre needs to break through.
By Laura Dowrich-Phillips